To keep your salon clients happy and back for more incredible services at your salon, you have to acknowledge a few marketing tactics that are necessary for customer retention. Strategies for making new clients in the salon business are comparatively more difficult than tactics that help you focus on existing clients.
Mentioned below are 4 networking tactics that we believe will not only help you retain customers but benefit your salon business as well.
4 Ways To Keep Your Salon Clients Happy
#1. Develop a Loyalty Program for Loyal Customers
Launch a loyalty program graded by a point system where each client gets more points with the number and kind of services they opt for. The loyalty program works more like a rewarding program where you can cherish the clients for their trust and services, and in return, make your relationship stronger as well.
Give your most loyal customers a loyalty card when they reach a certain threshold or hiatus of points. Allow your best customers to avail discounts or buy-one-get-one (BOGO) free service deals with the help of the loyalty card.
#2. Ask your Clients to Refer to your Services
To get ahead of the competition, you have to at times, blow your own horn by taking the help of your existing clients. Referrals help existing clients to introduce your services to their friends, family, and colleagues; but for a price. You can either give them a discount with each referral or simply launch a referral-exclusive loyalty card that your clients can get punched whenever they refer your salon to someone else.
#3. Collaborate with Brands or Influencers
Collaborate with a beauty influencer or brand agency to boost your salon services. Agree to a partnership deal with beauty influencers and have their followers turn up to your salon with specific discount coupons or codes. For instance, launch a discount code with an influencer’s name and help your customers avail the services enlisted by simply following and referring your salon on social media.
You can also collaborate with a brand agency and use your salon as a retail space for their merchandise and products. This is a win-win situation for both of you as you can sell their products on half-price as compared to the market rates, and have more clients in return.
#4. Start an Instagram Page for your Clients
Social Media can help boost your salon business like no other channel! Hire a social media marketer to post deals, discount coupons, and latest salon updates on Facebook, Instagram, LinkedIn or the social media channel that attracts more visitors. You can also start an exclusive page on Instagram where you can post testimonials and pictures of your happy clients for everyone to see.
One secret to keeping your salon business booming is to speak the language of your clientele so that they can stay happy and satisfied with your services. So, are your clients happy yet?
Re-vamp your salon and spa business successfully starts when you invest in technology that can turn things around for you. Salonist, a salon software, is here to streamline your daily salon processes.