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Nail Salon Booking App: How to help you to engage more customers

POSTED BY Julia Ching

Nail Salon Booking App

Living in a world of modernization, everyone is looking for the measures to adjust properly!!

Indeed, for the business, it has become a challenge. The traditional ways of managing every daily task have evaporated. And, it has become a dire need to follow the aspects that can make you stand out in this competitive world.

The beauty industry also got affected and to keep up the production, they are following the best practices. Let us be very clear- some pair of good scissors are not going to improve efficiency, there is more than that!

For the Nail Salons, the competition is tougher. From managing the day to day tasks, scheduling the appointments,  marketing, to Salon promotion, there is always a lot of work. The Nail Salon Industry comprises nail care services, such as pedicures, manicures, false nails, selling nail care accessories and nail polishes, etc.

We have seen most of the best Salon managers to step back – because they did not get the ideas to streamline their Nail Salon business.

Surely, you might be thinking that what could be done then?

See, you can have a long debate on how to engage more customers in your Hair Salon. But, is it worth it?

You need to spill the beans and get the Nail Salon Booking App. Yes, you heard me right!!

Getting an outstanding beauty app,  you are not showing your customers that you value them, but, also assuring them that- you are ready for the next level. The appointment booking app is known to give your Nail business new customers, unleash the repeat business and improve the customer retention rate. 

If we look at some of the statistics, then, we have discovered that the Nail Salon Industry sale in 2019 was $5.9 billion. And, $.2 million was the approximate average sales per company. The forecasted inflation is -1.2% in 2020. The graph is a depiction of the market forecast of the future growth trends and long term industry outlook. The forecast till 2025 is implying both short term and long term trends.

Source: https://www.anythingresearch.com/industry/Nail-Salons.htm

So, what are your ideas regarding getting a Nail Salon app? Or precisely, how you are going to boost your Salon sales and increase the bookings?

Do not let any hurdle come in between just because of the lack of online visibility. Now,  you have the master that can help you improve your sales funnel. 

A mobile app for your Salon business is, definitely, a boon.  It, completely, improves your customer volume, therefore, increases your booking and then the overall Salon ROI. Above all, your brand value will increase. 

We promise you that this app world is not going to end anytime soon. Customers are going to love this convenient and user-friendly approach. In short, it does not let you miss any of the business opportunities, even though, will improve your online visibility and connect you with more customers.

How Nail Salon Booking App is essential?

The best Nail Salon Application is a mixture of the latest technologies. It has a user-friendly application interface that includes the comprehensive features for your Salon business and especially, for your customers.   

This Salon app permits the Salon owner to get connected with the customers on an entirely different level. It allows you to centralize your attention to other important business activities, and most importantly, on engaging more and more customers. To get you straight to the point, it is the personalized customer service at its best.

In this digital age, no one prefers to work on the desktop every time to execute their business tasks. The mobile app is there to give you the convenience to its core. Now, you can get to know about your local customers and schedule their bookings with you conveniently. Or, enable them to use your app to book with you Nail Salon.

You can integrate your mobile app with your website, Facebook and Instagram account. This way, you are making it seamless for your customers and Instagram visitors to book with you and enjoy your services and products.  All they need to just click on the  “Book Now” button and that’s it!!

Continuing that, let’s look at the features of the Nail Salon App that makes it the best choice for your business.

Features of Nail Salon Booking App

#1. Online Booking

Online Booking

As of now, we got to know about the digital changes that have revolutionized the Salon industry. If we consider the current scenario, the customers have to book the appointments prior to visiting the Nail Salon to get the services. This is what everyone does before visiting the doctor.

The Nail Salon App has integrated Calendar for the ease of the customers to schedule their appointments with you. The Salon app allows the customers to pre-book so that they do not have to wait for their turn to get the services, and, therefore, saves time.  

After booking, the app sends an email and SMS in the form of notification to the customers to confirm them. Hence, they will get to know about their upcoming appointments and make the time adjustments accordingly.

In addition, the Nail Salon app even allows several customers to book with you at one time. You can check out your booking schedule and book correspondingly. Hence, you can increase your customer volume and improve sales.  

But, the customers have to fill the booking form before booking an appointment with you, that contains the information, like:

  • What service do they want to have?
  • What is the appropriate time and date?
  • Are they visiting for the first time at your Nail Salon?
  • Any feedback or reviews for the services?

#2. Reward or Loyalty Programs

Reward or Loyalty Programs

Allow your potential customers to book with you only whenever they need with the Loyalty Programs with the online booking Salon App.   Make them loyal and offer them some discounts and special offers and engage them more. 

You can offer them the discount coupons to give them tailor-made services and some free services. Also, ask them to refer their friends and family to your Salon for pampering, relaxation, and beauty. 

This can also be done from the rewards programs and the memberships. And in return, give them some rewards. Moreover, your staff members can also get in the referrals and you can give them incentives. Implementing the full-fledged program will not only improve the frequency of bringing in new customers but also improve your loyalty with them. 

#3. Inventory Management

Inventory Management

Every Nail Salon, these days have all range and type of products that could be used according to the services for the customers. With the Salon booking app, you can have an idea of which products are required in how much percentage and which in less percentage. 

Make an eye on your Salon inventory and do not let your Salon products get out of range. Now, you can check your products regularly by their name and if they need to refill then, just, place the order. Also, if some of the items are not required then, remove them from the inventory.

You can also add-up the full information of the products, like, name and description in the app. And, know how much of your products are used on a regular basis. Do not forget to update the stock as per the customers’ demand and market demand. 

#4. Notification System

Notification System

It is much essential to maintain the regular footfall at your Salon. Therefore, you should notify your customers regarding what your Nail Salon is currently offering in the form of SMS and emails. Make them updated about every single information which is important for them to know. 

The app sends notifications to the customers regarding the upcoming appointments, pending payments, birthdays or anniversaries, etc. Show your customers that you value them and start using the mobile app now. You can use any of the ways, either SMS or email to send reminders or notifications to the customers and engage them more with your Salon brand.

Even in the downtime, if you want to create more revenue, use push notifications and do it proactively. From the mobile app, the notifications across different platforms, such as Facebook, iOS,  Android, and Twitter can also be managed. 

#5. Online Shopping Cart

Online Shopping Cart

Shopping from an app is such a convenient task; you can attract as many customers as you want.  How?  We know that the customers like to purchase nail products, like, nail paints, nail extensions, nail filers, nail paint remover, etc., online nowadays, as it saves time and is highly comfortable. On top of that, the online websites provide a discount and offer to a high extent on the products itself.  Including the “Online Shopping Cart” feature to your cart will surely give you more customers and enable them to purchase promptly.

The customers can check the number of products, your Nail Salon is offering.  And, additionally, you can include the gift cards, memberships, packages, want-to-buy products in the shopping carts.  Besides, they can remove or review the products that they do not want to buy.

#6. Business Analytics

Business Analytics

To know how your Salon is performing, you need to know its analytics-existing and future. With the right knowledge and at the right time, you can increase your Salon productivity. This even shows where you are lagging and what you need to improve to capture more customers at your Salon door.

And, this you can achieve from the Nail Salon Booking App. From this, you can keep your Salon ahead and defeat your competitors. It shows you an error-free analysis report, and, therefore, you can determine the well-being of your Nail Salon business.  Develop your Salon business comprehensively and improve your position in the beauty market.

#7. Staff management

Staff management

You cannot run your Nail salon alone, you need a team that helps you to get the top position. Get a team of best and experienced stylists, efficient on different tasks.  

Be smart while hiring them and check out their profiles effectively. Hire only those that you think are according to your desires. After hiring them, manage them effectively.   Check out how they are performing, and know their performance. For that, you need to enter their names, the date of joining, their expertise area and some other details, like email id, address, and contact number.

Additionally, you can keep their payment structure record. From here, you will get to know about their salary and how much you have paid.

#8. Point of sale (POS)

POS

Salon app has the Point of Sale with the integrated appointment system. This is because of the reason that it makes selling the Salon products more. Now, you can track your Salon sales, appointments,  inventory, services, etc.  

POS  notifies you whenever your Salon products are out of stock and allow you to refill accordingly. It encompasses a reliable and convenient payment gateways. This way, the customers can pay for the services they have taken from the Salon easily.

Concluding Remarks

The modern-day Nail Salons are very much different from the traditional ones. Indeed, they have to be!! Only, then, the customers will visit their Salons. 

Embracing the new technologies and solutions are needed to include to make your online and offline presence more strong. 

The time is mobile now, so the Salon has to be mobile-driven. You need to get every detail of your Salon at mobile-only to involve more customers. 

Keeping that in mind, we have curated the features that the Nail Salon Booking App should have. Include them and make a step towards development. 

Let us know your views regarding this article. Do you find it informative? Or you have some queries? Also, if you are experiencing the Salon app then share your experience with us.

Thanks for reading!!

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