No matter whether you are a growing or established business, it is important to keep yourself updated with the trends associated with your business. Customers love to experience what is new in the market, after all, who doesn’t love newness and uniqueness. You can earn or lose both in the ongoing trend, better why not try!
You need to agree on this fact that there are major chances of earning more customers, sales, revenue, etc by adopting practices that are in trend. The prime reason is, whatever comes in the market gets spread quickly and people, anyhow manage time from their busy schedules to experience the same. Let’s take a very basic example: when a new trendy attire comes in the market, every person wants to purchase it as soon as possible. So, be it new food, clothes, beauty products or services, or whatever everyone chases them to be a part of the trend. Thus, you can now examine how keeping yourself updated with all the salon marketing trends can enable you to earn and grow. As per stats, The salon market is set to grow to $87 billion by 2023.
Precisely, keep your eyes and ear open to walk along with all the latest running trends and not to leave beside in the race. Integrate your beauty salon with all the latest tools, techniques, strategies, services, and products to grow more. Below down we are going to mention all the latest salon trends that you need to know. Read them carefully!
Latest salon trends that are dominating the market
#1. Make optimum use of social media
If you really wish your salon business to reach every eye and ear, make an account on every social media platform without thinking much. Utilize all the social media channels like Facebook, Instagram, Pinterest, even twitter to widen your reach. Nowadays, just in a few minutes, social media takes things to the next level, provided you have to come up with something new, unique, and consistent.
Share your product images and detailed description regarding the same on your social accounts to aware your targeted audience of your products and services. Do share your customer’s reviews, feedback, or thanking letters to give insights to your future audience. This really works great as it builds people’s trust in your brand.
#2. Video marketing
See, it is a fact, which no one can deny that visual stuff attracts more than lengthy written content. Written content does not seem fascinating to everyone. It is a human tendency that visuals, videos, and movies always grab customer’s attention. If you have ever keenly observed a kid, you have seen that kids always get excited about videos instead of ordinary learning methods. So, be it kids or adults videos seems more interesting to people of all ages.
That’s why we are saying including video marketing is a great strategy. Additionally, a plus point is it’s the hottest salon marketing trends these days. Showcase your whole salon with high-quality video content. Make a video depicting all your products and their benefits. And yes, do showcase your services step by step to give your customers a complete idea of your outstanding services. Make fascinating video content and see your brand awareness grow!
Some trends come and go, but well-written, well-researched, relevant, and fascinating blog articles are always in style. Writing is an evergreen salon marketing trends, it never dies. A major ratio of people loves reading and love to learn about things via reading. Moreover, if people have to take your services or products they will surely research things from where they can take the required amount of knowledge. Here, you can play with your writing skills. A blog or article is the best way to make your customers well versed with your salon services and products. A well-researched blog comprehensively clarifies all the queries of the customers.
Moreover, writing is the best method to promote your business. As a salon business, you can explain your business vision, mission, exceptional services to the audiences. You can also cite what are the effective tools, techniques, and products you include in your services.
Simply, blogging is the way to aware and resolve customer’s doubts regarding your salon business. Reach your customers via consistent blogging. Guest blogging has exploded for a few years, so why not get the word out about your salon by guest blogging?
#4. Offer the privilege of online booking for more convenience to customers
Convenience is all that customers always wish for. Nobody expects to experience chaos and hassles. Especially in the case of grooming or pampering the body, customers desire all the comfort, ease, and peace. Online booking is one of the ways by which you can offer a convenient and stress-free journey to customers. Visitors can seamlessly schedule their appointments anytime from anywhere. Online appointments reduce the necessity to stand in long annoying queues. Customers are not required to go through long waiting periods which is the prime cause of customers’ bad experiences.
There are plenty of privileges customers can enjoy with online appointments. It’s one of the latest practices of delivering quality service. Do include these latest salon trends to generate more sales, customers, growth, and visibility for your salon. Eliminate all the chaos in your salon with advanced salon trends and give value to customer’s convenience. Include all the convenient practices to make your customer’s journey joyful.
#5. Introduce salon automation tool in your salon
Salon software is the latest and the most effective trend these days. If till today, you have not added a salon automation tool in your salon, honestly you are skipping something very crucial. Salon software and apps possess so much potential that adding them will surely take you to another level. To reduce your business stress and workload nothing could be greater than this.
You won’t imagine these innovations offer several benefits that you don’t need to take more stress of your salons. Be it managing inventory, scheduling appointments, salon marketing, or anything it takes charge of everything and automates all takes simultaneously.
Salon software automates every task and manages time for you so that you can achieve your primary task i.e., making great customer engagements. Customer engagement is the foundation of every business. When you have customers that means you have everything, salon software enables you to achieve this seamlessly.
#6. Don’t hesitate to ask for reviews
Don’t underestimate the value of customer feedback, you have no idea how much power it holds. It can improve you, grow you, and let you know where you are lagging behind.
Always ask for feedback, never shy to ask for the same. For the sake of your business growth, you must ask for it. To lead a successful business, customers’ opinions do matter a lot. Customer reviews give a real based insight to the new customers who want to reach you. These days customers comprehensively research whatever products, services they wish to take. Most importantly they read all the reviews to get real information. Here you can feel the importance of customer feedback.
Always ask for feedback verbally, via SMS texts, or via ratings to know the quality of your services and products. Embrace this strategy to build a great business. While selecting the best salon, customers usually spend a lot of time reading reviews. . Welcome reviews no matter bad or good, ultimately it will benefit you. Positive reviews encourage and negative reviews give the scope of improvement.
#7. Create loyalty card
A loyalty program is simply a marketing strategy implemented to encourage customers to continue to shop at or use the services of a business. It’s a strategy that builds customers and business relations stronger.
The loyalty card is the latest trend many businesses are following. It is the best way to show customers how valuable they are. Also, when you offer referrals, nothing could be greater than this. Referrals do two things together, firstly make your existing customers feel glad and secondly bring more new customers to your salon.
Loyalty programs include various strategies like offering gifts, discounts, add ons, etc. Do include this technique to go along with the trend and to make your customers happy.
I am sure, after having a read of this write-up you are clear how important it is to be aware of all the latest salon marketing trends. Now, you are well versed, how social media channels, salon software or apps, and much more play a vital role in growing your business more.
Our simple concern is, always stay connected with all the salon market trends to make your customers more excited about your business. And, leverage the latest trends as much as you can because not every trend stays long-lasting. So, it’s the peak time where you can make more sales, money, customers, and growth as well.
Lastly, do share your views with us in the comment section below!