Thanking is a great gesture!!
Appreciating your colleagues, families, and friends for something they did for you and gave you creates a moment of happiness and improves relationships.
Even if you are a business person, saying “thank you” to your customers or staff members is a way of getting profitable results.
The Salons normally experience a large footfall on a daily basis, making them feel you valued them is a win-win deal. Several leading Salon businesses fail in securing the right clientele and producing more revenue. Hence, leveraging the feasible opportunities for thanking should be taken into consideration.
Thanksgiving Day is celebrated every year in the US on the fourth Thursday of November. Hence, The Salon owners can take advantage of this day to thank their precious customers and build a strong bond with them.
For your convenience, here, in this article, we are giving you 10 best marketing ideas that you can use in your Salon and improve the customer retention rate.
Thanksgiving Salon Marketing ideas
#1. Plan a Secret Sale
Are there used goods that are not for sale in the salon? Why not bundle it up and make sure that every mysterious bundle has x value. Assuredly, it will add pleasure and surprises to the customers.
#2. Hold promotions before Thanksgiving In Salon
On the eve of Thanksgiving, why not have a daily promotion every day. You can build pre-posts for Facebook and Instagram to improve the schedule of daily promotions, as well as daily posts for every promotion.
Package the Salon products together
Building more value is the best way to get the offer irresistible. So, Why not bundle several products collectively and get ready to sell Christmas gifts in gift boxes or gift wraps for free?
#3. Provide Discounts For The Online Store
Several Salons have online stores that can sell products to local and further customers. Why not participate in the crazy event of “Cyber Monday” and offer discounts for the products bought online in the event.
#4. Run Referral Program in Thanksgiving Salon Marketing
Why not let your customers become your referral engine. So, If they are booking a service package that can be shared with family or friends, then provide them with a free gift card.
#5. Value-Added Services Attract Repeat Customers
For customers who regularly provide services (like, styling and hair conditioning), you can provide them discounts on other services, like, facial treatments the next time they visit the salon. This will help you to boost customer loyalty.
#6. Personalize Special Offer Alerts
Let the special offers create a memorable experience, do not send the general email and call with the boring message. Inform your customers about your thoughts you have for the future appointments offer. Know beforehand how they are considering your offer, are they interested?
#7. Discount Some Particular Product Line
Enhance customer’s awareness of the slower retail products in your salons. Provide discounts for those products that you need to switch.; do not discount the core products, like, shampoos conditioners.
#8. Free Gift Wrapping Service On The Products
Gifts wrap the gifts and make the task easy for the customers in their busy schedules. Provide free gift wrapping services for customers who purchase any products from your Salon on Thanksgiving.
#9. Run a Thanksgiving Contest
Allow your customers to carry out Thanksgiving Salon Marketing and ask them to tag your Salon in their Instagram posts. Also, they can add comments to your posts to get more engagement and improve visibility simultaneously. But, assure that you are fulfilling every local law on running lotteries or competitors.
#10. Group Appointments For Loved Ones
Salon owners can ask their customers to bring in their family members or friends at one time. And, provide them with the offers, discounts, or gift cards on their service at the time of thanksgiving. Make it possible only when they visit at the same time. This is the best Thanksgiving Salon Marketing idea.
Significance of Thanksgiving day
It is a national holiday in the United State which is meant to celebrate thanksgiving and other goods of the last year. The Americans modeled their holiday on the feast that the British colonists and Wampanoag shared in 1621.
To celebrate, the friends and families gathered for the feast. Traditional American fares usually involve cranberry, turkey and pumpkin pie. With the passage of time, this holiday gradually separated its religious roots, allowing immigrants of all backgrounds to engage in a community tradition.
Regarding vehicular travel, Thanksgiving is usually the busiest holiday of the year. This year, it is celebrated on Thursday, November 26, 2020.
Why is Thanksgiving important and how to appreciate your customers?
Telling someone that you are thankful to them means a lot, particularly when they are your potential Salon customers. It shows that you admire their support and helps strengthen the relationship. More and more ways are available to engage and keep happy your salon customers. These are not restricted to only face-to-face interactions.
With the boost of the internet and social media, the possibilities to send thanks to your messages have increased. As, here, our concern lies in thanking the customers, so, you have to assure that you personalize it. This is how thankfulness becomes more genuine. Also, considering sending the thanksgiving gifts to the customers, which is the best Thanksgiving Salon Marketing trick.. It could be some discount, gift, or some gift cards, etc..
Thanking the customers creates the basis of the Thanksgiving Salon Marketing idea. Let them know that you will use personalized promotional offers or gift cards to cherish their regular visits to the hair salon. Also remember to add value to the offer, as this will often bring customers back to repeat purchases of services.
We hope you loved these ideas and implemented the same in your Salon. Also, if you have more suggestions regarding the same, then, do share this with us in the comment section below. Thanks for reading!!