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Interview with Neeraj Gupta – Founder, and CEO at Salonist

POSTED BY Julia Ching

Owner at Salonist

“If you cannot explain it simply, you do not know it well enough.”

Neeraj Gupta is a Managing Director at Shrivra and CEO at Salonist (product of Shrivra). He began his first business in 2011. Since then, he has built a portfolio of IT services, SaaS products, and more.

Proceeding to work on certain portfolios, he understands the loopholes that Salon & Spa are facing regarding managing appointments, staff payroll, staff performance, client management, and other activities. Then, he began a small startup enterprise – And presently, they built a fabulous reputation in the market. This solution intends to streamline the issues faced by Salons or spa operators.

Give a brief overview of Salonist

We want to provide an effortless business management experience to salon owners. So they focus on offering perfect service rather than wasting customers’ time.

Salonist is a cloud-based solution that identifies the needs of spas, salons, yoga, Tattoo studios, tanning salon, and wellness industries. This core salon software allows a spa or salon to improve its operations along with revenue. It also automates regular activities and grows profits.

This exclusive software is also featured with online appointment booking, built-in marketing, a CRM, mobile solutions, analytics, Reports, and more.

What’s the backstory and how did you get the idea?

I started a firm – Awebstar Technologies in Singapore and grew the corporation to an excellent extent.

One of my friends runs a salon in Paragon Mall Orchard Road Singapore. Whenever we met for lunch or dinner, he was always in tension because his business was going down and his staff was not entertaining the clients. Then, we scheduled the other meeting with one of his friends and he was also facing the same issue. So I decided to help my friend and other SME’s with the solution which can assist them to manage their salon activities. So, this is how I Introduced the Salonist.

Challenges you face in your journey till now.

We are constantly in the process to help the SME’s and the Multi-location salon chains via transitioning salonist. Helping and moving a large network of salons and spa is the main motive. So, salonist can help to increase their revenue and manage their daily operations.

Moreover, businesses needed reliable unique cloud-based CRM software. Most of the solutions in the market were built in the 90s and use old technologies.

If we compare these solutions, the results are striking with various differences that go beyond the POS system.

But, our Salonist’s cloud software offers marketing abilities, analytics, reports and mobile apps, which are not available in the old systems.

What was the biggest challenge you overcame

We have various tools and processes through which we trained our staff and support them in switching over to Salonist. All our C-level executives, center managers and front desk staff are delighted with the development.

In addition to this, we design Salonist to improve and scale the salon businesses across the world. Our solution is particular about providing maximum productivity through blogs, videos, and articles. It is important to allow our clients to know that being on Salonist it easy to perform daily operations and succeeding as a leading business.

What tools & resources do you use and want to recommend?

We use Jira / Trello to manage our tasks and goals. I am following ZOHO and love how ZOHO operates. My motivation is ZOHO and we are continually adding more products to our add-ons so we can help users to enhance and grow their business through our products suite.

How do you deal with stress and anxiety?

Normally, I don’t feel stress and anxiety, because I love to work on a priority basis. We always work in a happy and comfortable environment to manage the stability of both my team and my partners.

But when I feel a light stressed, I go to meditation, surfing, or travel. The overall aim is to allow our team by giving amazing moments of fun to uplift their moods towards work.

What are your final thoughts

Of course, we’re implementing various plans to see the positive side of Salonist. We are improving our product features, increase team, and correctly optimize our services. We assume that all these elements will make us more strongly than we have been before.

Where can we visit to know more about salonist