You might be a great tattoo artist with amazing tattoo designing skills.
Maybe you design the world’s best tattoo.
You hold exceptionally good creative and artistic skills.
Or, if you own the best tattoo studio with skilled experts.
But, what is the point if people don’t know you, your skills, and your tattoo shop?
Do you think it makes any sense to launch a tattoo studio of which people are not aware? It’s essentially important that your targeted audience must know you. Then only you can grow and get three times more than you have invested in establishing your tattoo studio.
To reach your audience, to make a good amount of revenue, to make your name, it’s important to be visible in the market. Your growth depends upon how visible you are. Otherwise, it is equivalent to hiding your talent in a locked box.
If you truly want to get the most out of your tattoo business, make all efforts to reach your audience. There are many marketing strategies that you can implement to widen your reach.
Following are some statistics related to the tattoo industry. Have a look into it:
- 36% of US citizens between the age group 18-29 have at least one tattoo.
- According to the market research firm IBISWorld, the tattoo industry makes an estimated lump sum of $1.6 billion in revenue.
- 27% of tattoos in women are located in the ankle. 34% of tattoos in men are in the upper back shoulder.
We are here to reveal to you all such key strategies that can help you to promote your brand effectively. Hold on with us to learn all those strategies. And here we go.
Effective marketing strategies to build your tattoo studio
#1. Build a professional website
A well-built professional website is essentially vital. It leaves a strong impression on visitors. When customers plan to choose your tattoo studio the very first step they take is to visit your website to get all the information. So, how your website looks, the content displayed, website speed all matter to give a professional look to your website. It’s not sufficient to just be visible on social media. You also need a professional website for the salon that includes the following:
- A branded domain that includes the name of your store or your name.
- An appealing photo gallery to display your past work.
- Contact details so potential clients can contact or schedule sessions with you.
- Displaying testimonials from past clients to show off your professionalism and work quality.
#2. Earn reviews and ratings
These days earning as many reviews from customers is the hottest trend. It is an effective marketing strategy to reach new clients as every new customer reads feedback before taking services. Feedbacks from customers act as an evidentiary value to increase your client base.
Asking for feedback does not require much effort, you only need to ask customers regarding their experience confidently. Never feel ashamed or hesitant while asking.
The more you have positive reviews, the more it can attract new prospects.
#3. The magic of social media platforms
These days using social media to promote your business is the most effective and affordable practice. The beauty of this marketing strategy is, it seamlessly connects you with your targeted audience.
Social media is an excellent channel for connecting with new audiences and building deeper relationships with your current customers. For a tattoo artist, the following social media apps will help you showcase your work and connect with targeted audiences.
Instagram is in boom these days. It is the best platform to thrive in your tattoo studio. Instagram is a photo-centric platform where you can share images of your work. It builds customers’ trust when you share your real work.
While sharing pictures of your tattoo work, few things are to be kept in mind. Firstly, don’t use filters as they will distort color and ruin the authenticity of your work. Also, capture a lot of photos but only post the best ones.
Tumblr has long been a popular and trusted platform for tattoo experts. Create your own page to showcase your work. You can also build strong relationships with other tattoo artists by sharing and liking their Tumblr posts and commenting to start conversations.
Pinterest was once a place for recipes and clothing only, but now it has expanded to many other categories including tattoos as well. Create boards that feature your work as well. This will help you to connect with a larger audience
#4. Offer an online booking system
Integrating your tattoo business with trendy practices is the need of the hour. Customers look for places where they can get better convenience and ease. And offering online booking is an effective way to call many customers. It is evident that when businesses add new latest tactics in the business half of their marketing gets itself done.
Digital appointments are one among them. Customers love having the privilege of online appointments as they secure their place in digital queues. Customers don’t have to make a physical visit just to make an appointment. They can schedule appointments even after business hours.
Once you set up the online booking profile in the app, you can add in your Facebook or Instagram description a link to your online booking page. So that clients can make bookings with you through social media channels too.
#5. Word of mouth marketing via offering quality services
You know, you hardly need to make your tattoo studio visible if you are perfectly doing your job.
If you are performing your tattoo-making job correctly, your customers are sufficed to promote your brand. Happy and satisfied customers spread good words among their contacts.
So you can imagine, if every happy customer will do the same, your brand will automatically gain visibility. The only thing that you have to do is just to focus on your prime task that is delivering quality services.
Take all the safety measures while making a tattoo. Always use quality products. Ensure versatility and creativity while designing tattoos.
#6. Offer discounts to tempt your customers
Gifts, offers, discounts, etc. always tempts and excites customers. Nothing could bring happiness to the customer than a free or discounted offer. This is a smart marketing tactic.
This strategy proves to be extremely helpful in retaining existing customers. And if they drive referral marketing it works greater and yields higher productivity.
Referral marketing is also considered one of the finest practices to market any business. Every customer who comes on a reference basis is the golden opportunity to increase the client base. Your existing customers have helped you to reach your potential prospects and now it is on you, how to mold them into loyal customers. And great customer service is only the key to win every stepping customer through reference.
A talent hidden is a disrespect to your talent. If you want to cherish customers with your god-gifted tattoo-making talent, you need to make customers aware of it. Customers cannot guess on their own, you need to tell them that you are the most creative and finest tattoo expert.
You have to make your tattoo studio visible to your targeted crowd via online and offline mode. Leverage all the effective marketing strategies that can quickly and effectively market your tattoo business.
Hopefully, our write-up proves to be helpful to our readers. We have shared all the key strategies that can help you out.
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