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Tips To Customise your Salon online booking?

POSTED BY Cathrine William

salon online booking

Improve your Salon revenue with the salon online booking interface that not only increases your brand transparency but also offers you many ways of customizing the user experience with great flexibility. 

We, at Salonist, build a solution that helps you increase salon revenue and drive conversion rates. So, for our customers to stand out, we are regularly evolving online bookings with the advanced technologies aspects, disruptors in the industry, and all the changes in user behavior. 

Salonist is proud to create an easily accessible and appealing salon online booking software that the customers like to use!  Here, in this article, giving you tips on how to customize the Salon online booking.

Online Booking

Online Booking software allows all its potential customers to book appointments online even outside the official hours.   It incorporates the compelling calendar that enables the customers to cancel, schedule, or reschedule the appointments according to their convenience.  The software sends automated reminders to the customers in the form of SMS or emails.

It gets updated in real-time that enables the customers to observe their upcoming appointments when they sign-in. The robust calendar system consolidates the color-coded scheduling. All these make it seamless for the staff members to check all the appointments.  When they have several bookings to handle, then they can update and book the slot. It makes it easier for the customers to find out which time slot is free and accordingly, they can book. Also, it totally eliminates any chances of overbooking. 

Although the order of most designs and online processes is fixed, you can customize the online booking process in several forms, such as customizing the color of online booking to show the brand or to match the website or logo. 

Shape the online bookings with Salonist

#1. Customize the online booking

First and foremost, include online booking to your Salon website. You might find it as the most simple thing to do in this world, but, believe us, it is not!! It is important to integrate the online booking to your Salon website to increase customer footfall. Convert your website to a one-stop solution that the customers can trust. The main purpose behind adding the online booking to the website is that this way all of your efforts pay off and the appointments get managed to some extent.

Note: It is important to make the online booking button visible. Make sure that the customers are finding it on every website page. Also, there are action-oriented and clear words on the booking button, such as, “Make an appointment” or “Book Now”.

#2. Be colorful

Be colorful

Nothing is better than a professional and a simple yet appealing website to attract more customers. It is the time to stay ahead from the competition; so, customize the online booking colors that reflect your logo colors or website, suit your brands, and most importantly, deliver your Salon business aim. 

#3. Highlight your Staff profile and sell

Highlight your Staff profile and sell

The benefit of hiring the best staff is that you can use their experience and profile when there is a need.  Add the “Staff Profile” button for the customer’s convenience.  It is the place that allows you to sell the expertise and experience of every talented staff member. 

Note: It ’s great to talk about their experience in the business, but try to deal with employees through some interesting and off the wall facts; their preferred treatments, three things they cannot do without, and even knowing those who they would like to sit near to on their flight, alive or dead!! What an icebreaker!!

When the customers book online and choose the preferred staff member, use the staff bio to assure the customer that they are in the right hands. Obviously, they will help you gain customer trust. 

#4. Maintain your services-keep them updated

The customers obviously want to know about the services they are booking in (it does not matter even if it is added on your Salon website or app). Hence, it is better to add every single detail of all the services you are giving. This way they can choose the one that they think is best for them. And, you can accordingly sell your services to potential customers.

Note: If you do not want all of your services to be visible for online booking then you can select the one you want and the one you do not want.

#5. Online booking text

The best way is to add detailed information, text, and instructions to make it convenient for customers to understand the booking process. Adding it up is an easy job, you can integrate a pleasant touch for making the online booking process interesting for the customers.

Note: Some services might require more information, that you can also add to the customer’s benefit. You can also put on some questions marked as optional or required for customers for each service so that you can choose whether the customers have to answer these questions when they book with you.

#6. Make it easy for the customers to locate you

It is better to add the full information or address to Salonist to map to pop up in the online booking. This way, the customers can find you easily and get their services on time.

#7. Maximize your time; minimize the risk

Salonist has some amazing online booking software features that will assist you to improve the profit and time and lessen any chances of risks.

#8. Minimize calendar gaps 

Those Salons or spas that consider online bookings with Salonist and leverage the minimum gaps are less busy with appointments comparative to those who do not. More revenue and more bookable time are proportional to each other.

Consider the optional Minimize gap feature to allow your customers to choose the appointment time according to their convenience; even,  control your calendar at the same time. Use this feature to show the online booking availability to the customers before and after the booking time slots. It, therefore, reduces the unproductive gaps in the calendar and improves the profit and staff productivity.

#9. Allow the customers to book with multiple staff online

Allow the customers to book with multiple staff online

It happens most of the time that the customers like to book many services in a single appointment. But, it is not probable every time that one staff member is free enough to look after one customer the whole day to serve all the services. But, there is no need to worry. 

Use the Salonist “Multi-staff appointment” feature and your business can cover one booking with several services in your staff. It is helpful when there is no staff member to handle the appointments. What more- the Salon businesses who consider the multi-staff features have more bookings rate than those who do not.

#10. Lessen the risk of no-shows

Securing the upfront or the full-deposit before an appointment implies that you are getting benefits to some good level and with the contactless payment option, you are lessening the risk of no-shows. 

The customers understand it, and they do not like to accumulate the payments. So, make it easy for them to pay in either way; take some part of the payment in advance or take the full payment before an appointment. Also, you can allow the online payment work for you; decide which services need a deposit and what amount the deposit has. 

Note: Stripe, Paypal, and Authorize.Net are the best and the convenient way to make a payment. 

#11. Let the client book with an ease

Leverage the social media channels that you have integrated into your Salon website to give you new customers. Salonist has integrated Instagram and Facebook social media handles. From these pages, you can allow your existing customers to handle their booking with the login details that can be added to their phone for easy and quick access.

1)Facebook booking 

Facebook booking

Leverage the leading social media platform to give a boost to your Salon business and include it to your customer experience. Allow the Facebook login direct you to connect Instagram and Facebook accounts to Salonist.

2)Instagram booking 

Use the Instagram booking to share your work and talent with the world. Let the customers get in touch with you from the booking button on the Instagram page.

3)Improve your customer retention rate with the client login app

Allow your customers to use the client login app on their mobile phones merely in some steps. From this app, they can easily handle their booking, update the information, and book their appointments with your Salon. With an app on the mobile phone, it only means that the customers can contact you whenever they want to. They can book easily and accordingly, you can save you time that you usually spend on appointment management.

Additional Information: Again, to remind you again, now, the customers can schedule, reschedule, or cancel their appointments with you, even they can rebook their foregoing appointments from the Client Login. All you need is to send the login link to the client portal from the notification system (SMS or email).

Concluding Remarks

We hope this piece of information is beneficial to you.  From these tips to customize the online Salon bookings, you can give a boost to your Salon sales. 

If you have any doubt related then you can leave a comment below. Suggestions are always welcome. 

Thanks for reading!! All the best!!

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