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Top 10 Tools For Maximizing Salon Marketing 

POSTED BY Julia Ching


The time has gone by when living the relish life was meant for wealthy and well-off people. So, With the change in lifestyle, the more concern lies in improving the looks. Now it is not about standards; people of every class like to visit the Salon often. So, tools for maximizing salon marketing are very important to attract salon visitors.

As we know that the Salons have to deal with a lot of daily chaos; therefore, customer management becomes a more challenging task.

So, The questions that arrive here are- How you are managing your Salon?

Is Salon management becomes a headache for you?

Also, Are you getting the desired profit?

Tough questions, though!!


How to manage the Salon?

We know that it becomes impossible to manage the Salon without any smart solution. Therefore, technology has an active role to play in every sector. And, Salons are not an exception. They are going above traditional marketing programs, such as external marketing programs, like flyers, mailers, and newspaper advertising. Undoubtedly, these measures are efficient in attracting potential customers because of their complexity and non-economical manner.

Additionally, the internally focussed marketing measures can assist you in getting more from existing customers. Yes, you can achieve a notable amount of revenue, but only when significant solutions are considered.

Generally, the Salon owners waste a lot of their money in choosing the right customers, creating the best services, training the staff, etc., but are overlooking the potential of effective marketing. Indeed, they are also ignoring that they can achieve a sound revenue following it.

In addition, the Salon software or tool has made its presence noticed because of the impeccable benefits it holds. So, It has the ability to fulfill the Salon’s needs and is known for providing the best experience to the Salon owners. Without any doubt, it can make everything more convenient and surely will give you more customers at your Salon door.

Here, our interest lies in introducing you to the tools for maximizing salon marketing. So, There are numerous Salon tools available in the web market. The next question that land here is- Which Salon tool should you choose to get more benefits?

Don’t worry!!

Hence, we are here to give you the best ten Salon tools following which you increase Salon marketing. So, let’s get started!!

10 Tools For Maximizing Salon Marketing

#1. Salonist


Known as the leading cloud-based Salon software, Salonist manages everyday business operations effectively. Hence, This salon marketing tool has used technology in a very dynamic & productive manner and maximize salon marketing. So, You can now manage your Salon like never before. Furthermore, It lets you book the appointments from its, web page, or from the integrated Instagram and Facebook pages. Therefore, Salonist lets you automate all the Salon tasks and increases your overall Salon productivity. Hence, This is the best toll in the top 10 tools for maximizing salon Marketing and this solution can be used in:

  • Hair Salons
  • Massage therapy
  • Nail Salons
  • Barber Shops
  • Health Clinics
  • Makeup Artist
  • Medical Spa
  • Aesthetic Skin clinic

So, Check out its features below to know how this all-in-one Salon management software is different from others:

  • Appointment Management
  • Customer Management
  • Prepaid & Credit
  • Reward / Loyalty System
  • Marketing Automation
  • Item / Product Management
  • Inventory Management
  • Point of Sale
  • Employee Management
  • Users / Role Management
  • Analytics Services
  • Locations/Branch Management

#2. Vagaro


It is a web-based tool that offers services like the search engine for the Salons in distinct locations. Therefore, Vagaro is the best solution that specializes in promoting businesses of all sizes (small, medium, and large). Using this, the customers can book their appointments anytime, anywhere, the customers can develop personalized profiles (contact information, feedback, and booking history). Therefore, Keeping the customers’ records, reports, and customizable reports is comfortable with the charts and graphs. Also, this salon marketing tool helps maximize salon marketing.

The industries where this tool can be used are:

  • Barber Shops
  • Massage therapy
  • Medical spa
  • Spa

Find out the features to comprehend how this tool can add great value to your Salon business:

  • Booth Rental Management
  • Client Profiles
  • Employee Management
  • Inventory Management
  • Loyalty Program
  • Multi-Location
  • Payroll Management
  • Point of Sale (POS)
  • Recurring Appointments

#3. Rosy


This cloud-based Salon Software is fully featured and an easily accessible salon marketing tool. So, It proffers the salons the latest technology to boost productivity, profitability, and optimization of customer relationships. Therefore,  Rosy software also aids the Salon owners with product distributors and manufacturers. It can be linked easily with Facebook. Therefore, those who visit the Salon pages on the Social networking website can seamlessly book their appointments merely in some minutes.

Below are its powerful features that make it stand out among others :

  • Online appointment booking
  • Booth renter management
  • Cluster booking
  • Multiple appointments
  • Email and text confirmations
  • Mass inventory update
  • Continuous inventory tracking
  • Salon point of sale
  • Product catalog
  • Responsive website design
  • Analytics and reporting
  • Credit card processing
  • Smart suggestive selling
  • Loyalty program

#4. Phorest


The aim of Phorest Software is to achieve the two significant areas intended for Salon growth – To boost the average spend and getting more customers back. So, It offers the Salon branded app and cloud-based deployment for tablets and mobile phones. Specifically, it is designed for small and mid-size businesses. The industries where it can be used are:

  • Hair Salons
  • Beauty Salons, and
  • Spa

Its key features are defined below:

  • Email Marketing / SMS Marketing
  • Payroll Management
  • Inventory Management
  • Appointment Management
  • Reminders
  • Referral Management
  • Commission management
  • Membership Management
  • Client Management & Credit Control
  • Credit Card & Gift Card Processing
  • Loyalty Management
  • Barcode Scanning
  • Employee Management
  • Point of Sale (POS)
  • Cash Management

#5. Mindbody


This salon marketing tool is meant for the wellness and health industry to assist them in managing business operations and salon marketing. An efficient and easy-to-use tool that lets you communicate with your customers as per their and your convenience is Mindbody. Specifically, It has the ability to manage Salon’s daily tasks so that you can focus on making more profits. Moreover, It allows the customer to book appointments anytime, anywhere, and from any device. Mindbody can be used in the below industries:

  • Salons
  • Spas
  • Massage centers
  • Wellness centers
  • Yoga studios
  • Personal training centers
  • Fitness
  • Gyms

Find out its key features below:

  • Online booking
  • Marketing
  • Point of sale
  • Comprehensive reporting
  • Automated tasks, scheduling, and billing
  • Website and Facebook integration
  • Automated notifications and reminders
  • Gift-cards
  • Auto-billing
  • Comprehensive profiling
  • Payroll tracking
  • Auto refilling of spots
  • Attendance management
  • Barcode scanning
  • Employee self-service
  • Referral tracking

#6. Zenoti


This fully-featured and easily accessible Salon software is known for driving genuine business results such as higher revenue, customer loyalty, for your Salon. Additionally, It is the best solution to grow and streamline your business. Following this, the Salon owners can manage their business operations easily from one Salon or from multiple locations with one interface.

Following are the industries where it can be used:

  • Salons
  • Spas
  • Yoga
  • Med Spas
  • Fitness studios

The accumulated features are:

  • Inventory Management
  • Email Marketing / SMS Marketing
  • Payroll Management
  • Appointment Management
  • Commission management
  • Credit Card & Gift Card Processing
  • Loyalty Management
  • Client Management & Credit Control
  • Room Management
  • Booth Rental
  • Point of Sale (POS)
  • Employee Management

#7. Booker


This is a comprehensive platform that fully understands the need for businesses to focus on customers instead of handling daily operations. Bookers have made it convenient to manage appointments and customers after business hours as well. So, The customers can access the booking from the integrated Facebook, Instagram pages, and even from the web. As cloud-based software, it has become a reliable and secure choice for every customer. Consecutively, This is the best tool for maximizing salon marketing.

Here, Check out its extensive features below:

  • Booth Rental Management
  • Client Profiles
  • Employee Management
  • Inventory Management
  • Loyalty Program
  • Multi-Location
  • Payroll Management
  • Point of Sale (POS)
  • Recurring Appointments

#8. Simply


This scheduling software is extensively designed for Salons of all sizes (from small to large enterprises). Hence, The aim lies in fulfilling their basic/fundamental business requirements. So, It is comprehensively meant to schedule appointments, meetings, events and membership classes as well. Hence, This software can be customized according to the business requirements of the Salons so that they (administrator, employee, and customers) can easily access the Software

Additionally, can be tailored to meet particular business needs and staff access levels are completely configurable, with administrators able to determine what information each member can access.

The industries where is in use are:

  • Spas
  • Beauty salons
  • Gyms
  • Medical clinics
  • Pet services
  • Restaurants
  • Universities,
  • Child care providers,
  • Financial advisers,
  • counsellors, etc.

Hence, We have outlined the features that incorporated:

  • Booker Marketing Network: Offer booking on partner websites
  • Social media promotions
  • Direct website booking
  • Targeted email marketing campaigns
  • Customized gift certificates
  • Customized booking pages
  • Facebook booking
  • Mobile & tablet booking
  • Integrated point-of-sale (POS) system
  • Appointment reminder emails
  • Credit card processing
  • Mobile payment processing
  • Staff scheduling
  • Special offers, loyalty rewards programs & membership plans
  • Inventory management
  • Various booking data reporting
  • Built-in CRM
  • Employee scheduling
  • Customer feedback surveys
  • 3rd party API integration
  • Attendance Management
  • 2-Way SMS Texting

#9. Shedul


This salon marketing tool is the best to build by keeping flexibility, simplicity, and robustness intact. Therefore, allow the customers to book appointments from the Facebook page and the website. Also, It streamlines the operations and aids businesses in information management, authorizing them to concentrate on customer service than wasting time doing work manually. Therefore, Your management and employees can effortlessly manage the daily operations with the activity dashboard. In addition, The dashboard is intended to check the new actions, notifications, and upcoming appointments.

Below are some of the industries where Shedul is in use:

  • Hair Salons
  • Massage Centers
  • Massage Centers
  • Beauty Salons
  • Spas
  • Personal Trainers

Below are some of its extensive features:

  • Client Profiles
  • Booth Rental Management
  • Inventory Management
  • Employee Management
  • Loyalty Program
  • Payroll Management
  • Multi-Location
  • Recurring Appointments
  • Point of Sale (POS)

#10. Salon Iris

Salon Iris

Now, you have the full business management solution with Salon Iris. Despite the desktop version, this software is applicable to mobile devices for easy accessibility of the Salon operations. So, It also helps businesses in boosting their level of profits. Hence, the unified credit card processing option is applicable for loyalty programs, packages, and memberships, the strength to accept online booking deposits. So, Below are the industries where Salon Iris can be operated:

  • Barber Shops
  • Nail Salons
  • Tanning Salons
  • Spas
  • Makeup Artists
  • Massage Therapist
  • Wellness Centers
  • Booth Renters

In addition, check out the features below that make this Salon management software the necessity of every Salon.

  • Salon Appointment Booking
  • Quick Appointment Confirmations
  • Digital Invoices
  • Standing Appointments
  • Room Availability Notifications
  • Appointment Reminders
  • Mobile Management Access
  • Inventory Modifications
  • Inventory Tracking
  • Payroll Management
  • Staff Scheduling
  • Automatic Data Back-Up
  • User Access and Controls
  • Loyalty Program
  • Client Purchase Tracking
  • Credit Card Processing
  • Data Analytics and Reporting
  • Coupons and Gift Cards Support
  • Customized and Targeted Promotions
  • Automated Marketing Campaigns

Wrapping Up

Salon software has apparently streamlined the manner of running a salon. From employee, inventory management, sales to customer outreach and revenue reporting, all can be managed with the software. So, it is necessary to conclude that Salon Software is a must to include in boosting the Salon business.

We have given a list of the 10 tools for maximizing salon marketing that can enhance the sales, customer retention rate of your Salon and maximize salon marketing. It’s totally up to you which solution you are choosing. But choose wisely!!

So, If you have experienced any of the software mentioned above, then do share your experience with us. Also, if there is some other software that we have not mentioned in our list, then share them in the comment section below.

Therefore, let us know about your queries and suggestions related to this article. We will love to hear from you.

Thanks for reading!!